My name is Roy Yared and I was an owner/operator of multiple hotel brands for over 19 years, including Best Western, Hampton Inn and Comfort Inn. During my time as an owner, I saw the need for a revenue management service for smaller hotels (under 200 units) like my own. This led me to develop and refine a system over a two-year period using my own hotel as a test model. I developed what is called the SEAR (Sell Every Available Room) system. When I began to see consistent, extraordinary results even through the recession, I knew I had something that could help other hotel owners. For the past five years I have helped numerous hotel owners maximize their REVPAR. I have many present and past clients that are available as references to attest to the extraordinary results achieved at their properties as a result of applying the SEAR system. Contact me to find out how to achieve these results at your property.
What we do.
The focus of everything we do at Revenue Management Services (RMS) is “capacity utilization”.
Simply put, we utilize every room of your hotel rather than being satisfied with filling a portion of your rooms each night.
No other industry would allow so much capacity to go to waste. Airlines would go bankrupt if their planes took off 75% full. Cruise ships never set sail less then 100% full. Yet the hotel industry routinely considers 75% occupancy as being successful.
You did not build or buy a 100-room hotel to sell only 75 to 80 rooms per night. Every room that is not sold each night is lost revenue. We increase your revenues by selling those rooms that went unsold the previous year.
How we do it.
THE SEAR SYSTEM
Revenue Management Services (RMS) utilizes the SEAR (Sell Every Available Room) system to maximize the capacity of your property by minimizing unsold rooms.
We do this by collecting data, such as the previous year’s occupancy, ADR and REVPARS for every day, combined with this year’s booking pace and Competitive Set Rates.
We use this “Big Data” to calculate the exact rate needed for every day from today to 150 days in the future. A calculated discounted rate is set for these days in the future which leads to quickly selling the rooms that went unsold last year. This results in a consistent increase in occupancy at a faster booking pace, which leads to higher rates and a full house by day-of-arrival.
We do not discount or delute the ADR of last year's occupancy. You sell that percentage of the hotel at the same rack rate or more than the prevous year. We discount and sell only the percentage of the hotel that went unsold last year. We do this early (150+ days out) and add that extra Revenue to the rooms that will sell at this year's rack rate.
Daily attention to your rates from 150 days out to day-of-arrival using “Big Data” allows RMS to set, monitor and change rates based on the individual day’s unique data, which results in maximization of the capacity of your property.
INCREASED OCCUPANCY = INCREASED REVENUE
Because each additional room sold this year that went unsold last year adds revenue where you received no revenue last year, the potential gains are enormous.
In the conventional approach to revenue management one attempts to get slightly more ADR on the number of the rooms you sold last year and are planning to sell this year.
By contrast, RMS and the SEAR system targets the rooms that went unsold last year for which you received $0. If those rooms are presold 150 days out, even at a discounted rate, the revenue potential is enormous.
Contact us to find out of how much untapped revenue RMS can help your hotel achieve.